Alison Addresses Magento’s eCommerce Community

1,300 attend Magento’s Imagine eCommerce 2012 conference at the M Resort Spa Casino in Las Vegas.

Denver, CO (PRWEB) May 09, 2012

Imagine is where merchants, partners, developers and Magento enthusiasts from around the world come together for three days in an engaging and exciting environment for collaboration, learning, networking, inspiration and, of course, Imagination! The inaugural 2011 Imagine Conference was sold out with 650 attendees and a 250-person waiting list, and the 2012 event more than doubled the participation.

Magento is a leading eCommerce platform and a division of X.commerce, Inc., itself an eBay Inc. company. Over the past year, the Magento community has doubled in size to 808,000 registered members, and with X.commerce there are a total of 1.1 million members in its developer community. Magento is sustaining growth through its continued investment across its full product suite, including its Enterprise Edition and its open-ecosystem solutions to its cloud-based Magento Go offering.

While at the Magento Imagine eCommerce conference, Clark and the Unleaded Group team met executives of Imagine Silver Sponsor aheadWorks Co., the world’s most extensive provider of extensions, templates and themes for the ecommerce solution Magento. CEO Artyom Rabzonov and Dmitri Koteshov, aheadWorks Co. Partner Channel Developer came all the way from their home base in Minsk, Belarus to participate in the event. Unleaded Software, the award-winning design and development arm of full-service media agency Unleaded Group, has been named a Professional Partner with aheadWorks, and the two firms first met two years ago in Majorca, Spain at the Magento Developers Paradise conference.

Unleaded Software, founded in 1996, was one of the first website design and development firms in the nation to become a senior-level partner with Magento, now holding a Gold Solutions Partner status. Two members of the Unleaded Group Team, programmer Brian Lee and Development Chief Ian Kullhem, have achieved the Magento Certified Developer designation after completing a rigorous examination process launched by Magento early this year.

During the 2012 Imagine conference, Magento unveiled its latest solution updates, the Magento Community Version 1.7 and Magento Enterprise Version 1.12, both software editions that include native HTML5 for Magento Mobile, more robust visitor segmentation, sophisticated rules-based relations, automated generation of coupon codes, support for multiple wish lists, as well as an expansion of the integration of PayPal Payments, to name a few. These technology updates give merchants and developers more tools to deliver customized and seamless shopping experiences.

Participants in the Imagine 2012 conference heard keynote addresses from three of Magento’s senior executives — Roy Rubin, GM-Magento and Chief Product and Customer Officer of X.commerce; Matthew Mengerik, VP & GM of X.commerce; and, Bob Schwartz, President Magento Inc. — as well as from four Guest Keynote Speakers — Tim Kring, Emmy-nominate screenwriter, producer and creator of the TV series HEROES; Alison Levine, Captain of the First American Woman’s Everest Expedition; and, Stephen Messer, co-founder and vice chairman of Collective[i], a software-as-service business intelligence solution; and, Jim FitzGibbon, former president of Worldwide Hotel Operations for Four Seasons Hotels and Resorts.

In addition, a multitude of breakout sessions were held during the conference, covering such topics as “Doubling Your Revenues in 6 Months,” “Web Merchandising – We Are Merchants, Aren’t We?,” “Conversion Optimization – Hands On Methods for Improving Your Business Online,” “Selling Internationally – Going Global with Magento,” and “Social Media – Money Maker or Bank Breaker?”

About Magento

The Magento eCommerce platform serves more than 100,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (an eBay Inc. company). For more information visit

About X.commerce, Inc.

X.commerce brings together the technology assets and developer communities of eBay, PayPal, GSI Commerce and Magento to support eBay Inc.’s mission of enabling commerce. Through its ecosystem of developers, partners and tools, merchants now have a single point of access to the end-to-end commerce technology they need to engage connected consumers, and scale and grow their businesses. For more information visit

About aheadWorks

aheadWorks is among a select few Magento Enterprise partners and provides simple yet powerful Magento solutions to ensure that ecommerce business website are geared for success. Its products focus on attractive themes and feature-rich extensions for this platform, add-ons that boost the functionality and look of Magento stores to provide for an enhanced shopping experience for site visitors, and for specialized administration controls for store merchants. For more information visit

About Unleaded Group

Unleaded Group encompasses Unleaded Software, a premier website design and development agency, and is also a full-service media agency with such services as advertising creative and media buying, brand identity creation, video production, graphic design, public relations, and publishing. For more information visit and call 720-221-7126.